Producers and exhibitors could see that the audience craved "talkies" over silent films, and that it was going to be the next big thing in Hollywood, and possibly even internationally. They recognized the potential for the invention and they knew it was going to be the next big era for the movie industry. 1928 was a pivotal year for silent cinema because it was a time where both silent and talkie films were being shown in theaters at the same time, it was the year of transition. It was also a year that marked a division in Hollywood stars (silent film actors vs. talkie actors).
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