Tuesday, August 19, 2025

BLOG QUESTION ADV: AI IN THE FILM INDUSTRY

How is Artificial Intelligence affecting the film industry? What are its benefits vs. drawbacks? What are your opinions on it?

AI can be used in all parts of production. For pre-production, it can review scripts, assisting with brainstorming ideas, spotting plot holes, etc. It can also create 3d models for locations by helping you map out the geography of locations. In production, it can also help with production design with things like props. In post-production, AI has many benefits, helping with vfx the most. It helps with face-swapping and helps cut down on tedious work. It can also help remove elements in the background. Some drawbacks of AI is that it can't perfectly recreate the same character from shot to shot. It also threatens many jobs of people in the industry, and it lacks authenticity and creativity that human-made work has. In my opinion, I think AI should be used as a tool, but not as a replacement for human emotion and stories. I can see how it serves as a helpful tool, especially in post-production, but it also reuses existing content from the internet, meaning that nothing it makes is truly original.

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