Set-ups and pay-offs create a sense of logic in a story by making the resolution justified. It makes the stakes feel real and makes the audience feel invested. A successful set-up creates a sense of coherence and builds suspense, and a successful pay-off satisfies the viewers' desires and leaves an emotional impact on them. There are multiple ways to create a set-up and pay-off, but a common way to do it is by introducing something that seems unrelated to the main story and tying it in at the end. It's important to not overdo those kinds of set-ups, as it might be too obvious or it might turn out a bit corny.
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