Cinematography is an art form. It's similar to a language, because it's what you communicate with the viewer visually. It's also built on principles similar to a language; cinematography has rules and definitions. It's based on cinematic language: angles, color palettes. You determine these shot-types based on the perspective you want to show. You can do this by thinking about this main question: what emotion do you want the audience to feel? Power? Then use a high-angle. Weakness? A low-angle would work best. Cinematography tells the audience not just what to see, but what to think and feel.
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