Jibs allow you to pan, but they also allow you to do crane shots, which are shots where you're able to boom up and down. Jibs are good to use for establishing shots as they add a little bit of motion, and they allow you to boom up to show a greater amount of the scenery. It's also great to get smoother overhead shots. The person in the video suggests having an element in the foreground (such as a fence or a person walking by) to enhance the movement of the crane shot. A jib enhances the production value by adding movement to a film.
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