Tuesday, February 24, 2026

BLOG QUESTION ADV: THE QUALITY OF LIGHT

1. What is the difference between a hard and a soft light?
2. What is diffusion? What does it do?
3. What do hard and soft light communicate to your audience?

A hard light is a direct light that creates harsher shadows and contrast on your subject. A soft light is usually used to fill in shadows or light a general area. Diffusion is a type of material (Cloth, gels, soft-boxes, etc.) that helps soften hard lights. Hard lighting usually communicates harsher emotions, such as deception or untrustworthiness. Soft light is usually used to portray something that is good or more positive emotions.

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