Color palettes can be created using three tools: Production design and costume, lighting, and color grading. The production design and costuming is usually decided between the director and the production designer during pre-production. This is an important factor to consider during pre-production because it'll help you decide what subjects/objects you want to pop out or blend into the set of the frame. Lighting can be used by adjusting the color temperature or by adding a specific tint during production. You can either flood the entire image with monochromatic light or light different areas with different color temperatures or hues. This is important because it can create contrast within an image, which is what makes a shot aesthetically pleasing and makes your subjects pop out more. In post-production, you can have a colorist, along with a cinematographer or director, use color grading software to digitally adjust and manipulate the levels of RGB in an image. These adjustments will allow them to determine the saturation or intensity of the color in the image.
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