BLOG QUESTION ADV: COLOR IN STORYTELLING P. 2

What does this video essay say about the purpose of color? What does the narrator have to say about associative and transitional in storytelling? What is one way you could use color going forward in your filmmaking, considering what you've learned this week?

The video essay talks about how color affects us on a subconscious level, due to how our psychology associates colors with certain emotions and feelings. The narrator says that color is used for two main purposes: associative and transitional. Using colors associatively helps you establish an association between a color and subject/idea, which helps reinforce those ideas to the audience by having them consistently show up through a film. Using colors transitionally is when you utilize the change of color to represent a transition or shift in a story. For example, colors changing throughout the film to match a character's new or changing characteristics. One way I can use colors going forward in my filmmaking is by putting more thought into the color pallete of my film. Based on the emotions I want in a scene, I can start by thinking about what colors I want the wardrobe and set pieces to be, and how they would affect the audience.